Performers dressed as zombies arrive to the pier of the Excelsior Hotel on September 6, 2021 during the 78th Venice Film Festival at Venice Lido. (Photo by Yara Nardi/Reuters)

Brazilian model Alessandra Ambrosio arrives at the pier of the Excelsior Hotel on August 31, 2022, on the opening day of the 79th Venice International Film Festival at Lido di Venezia in Venice, Italy. (Photo by Tiziana Fabi/AFP Photo)

French actress Roxane Mesquida (L) and Josephine De La Baume exchange a kiss on the red carpet prior the screening of “The company you keep” during the 69th Venice Film Festival on September 6, 2012 at Venice Lido. “The company you keep” is presented out of competition. (Photos by Tiziana Fabi/Gabriel Bouys/Christine Pettinger/AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

US actor Ben Affleck and US actress and singer Jennifer Lopez arrive for the screening of the film “The Last Duel” presented out of competition on September 10, 2021 during the 78th Venice Film Festival at Venice Lido. (Photo by Yara Nardi/Reuters)

Dancers warm up in the wings before performing in a full-dress rehearsal at the Moulin Rouge in Paris on September 8, 2021, two days ahead of the reopening of the cabaret following an 18-month closure amid the COVID-19 pandemic. Closed for a year and a half due to the pandemic, the Moulin Rouge and Le Lido, emblems of the crazy Parisian nights since 1889, are finally reopening. (Photo by Christophe Archambault/AFP Photo)

Nearly two dozen New Standard Academy students showed up in their finest threads at the school on Flint's north side on Saturday, May 14, 2022 before heading to the Infinity Yacht in St. Clair Shores in the Safe Harbor Jefferson Beach Marina for dinner and dancing at “A Starry Night” theme prom. (Photo by Jake May/MLive.com via AP Photo)