“Zeybeks”. That's Dance, Sunward and Zeybeks. (Photo by Hasan Baglar/2014 Sony World Photography Awards)

Wildlife category, open shortlist. “Buffaloes and stars”. This picture, taken at Zimanga game reserve in KwaZulu-Natal, South Africa, used an in-camera multiple exposure, with the first lit for the buffaloes and the second focused on the stars. (Photo and caption by Andreas Hemb/2017 Sony World Photography Awards)

Sport category, winner: Yuan Peng. Liu Bingqing and Liu Yujie are twin sisters who have studied and trained in gymnastics since their early childhood in Jining, China. (Photo by Yuan Peng/Sony World Photography Awards)

Anton Unitsyn, Russia. Shortlist, Professional , Daily Life. Parkour jumpers on their daily training. On the background – one of the main Solvychegodsk sights – Blagoveshchensky Cathedral. This church is among 3 churches, that survived soviet times. At the begining of 20th century there were 13 churches in Solvichegodsk. After breakdown of the communism, Solvichegodsk as many small towns in russia is stuck in it's past. Despite everything, people in Solvichegodsk still belive in their positive future, and wait for wind of change. (Photo by Anton Unitsyn/Sony World Photography Awards)

“I was on Durga Puja Festival vacation, travelling on a local train. A boy was singing devotional song and begging for alms. He was guised as a Hindu god, Lord Shiva. This is a common view in Indian trains but this boy was charming, bright and did have a melodious voice. My camera was ready hanging on my neck so I took a picture”. (Photo and caption by Arup Ghosh/2014 Sony World Photography Awards)

“One in Eight Hundred” by Mario Wezel, from Germany, is the winner of the “People” category. The title refers to the odds given to Martin and Karina at their prenatal screening before their daughter, Emmy, was born. The five-year-old from Denmark has Down's Syndrome. (Photo by Mario Wezel/Sony World Photography Awards)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Shawn Layden, president and CEO of Sony Computer Entertainment America, addresses the audience during the Sony Playstation at E3 2015 news conference at the Los Angeles Sports Arena on Monday, June 15, 2015, in Los Angeles. (Photo by Chris Pizzello/Invision/AP)