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Ultra Reality: What Would You Do In This Situation

LG Chile has continued the So Real It’s Scary campaign developed at Superheroes, Amsterdam, with their own prank, “Ultra Reality: What would you do in this situation?” The video shows an office set up with an 84 inch HD television screen which appears to be a window frame. Job seekers arrive for their interview but freak out when they see what appears to a meteor destroying the city through the window.
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17 Jul 2014 11:20:00
What the World Eats By Peter Menzel And Faith D'Aluisio Part 2

A stunning photographic collection featuring portraits of people from 30 countries and the food they eat in one day. In this fascinating study of people and their diets, 80 profiles are organized by the total number of calories each person puts away in a day. Featuring a Japanese sumo wrestler, a Massai herdswoman, world-renowned Spanish chef Ferran Adria, an American competitive eater, and more, these compulsively readable personal stories also include demographic particulars, including age, activity level, height, and weight. Essays from Harvard primatologist Richard Wrangham, journalist Michael Pollan, and others discuss the implications of our modern diets for our health and for the planet. This compelling blend of photography and investigative reportage expands our understanding of the complex relationships among individuals, culture, and food.
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02 May 2014 09:20:00
What 200 Calories Looks Like In Different Foods Part 3

Some foods have significantly more Calories than others but what does the difference actually look like. Each of the photographs below represents 200 Calories of the particular type of food; the images are sorted from low to high calorie density. When you consider that an entire plate of broccoli contains the same number of Calories as a small spoonful of peanut butter, you might think twice the next time you decide what to eat. According to the U.S. Department of Agriculture, the average adult needs to consume about 2000 – 2500 Calories to maintain their weight. In other words, you have a fixed amount of Calories to "spend" each day; based on the following pictures, which would you eat?


See Also: Ppart 1 _ Part 2
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02 Aug 2014 09:53:00


Models Miranda Kerr, Candice Swanepoel, Adriana Lima and Erin Heatherton attend The Reveal of the What Is s*xy? List celebrated by Victoria's Secret Bombshells at The Beverly on May 12, 2011 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Victoria's Secret)
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14 May 2011 14:00:00
A screen shows what Mexican journalist Jaime Maussan claims are extraterrestrial life forms at the Chamber of Deputies in Mexico City, Tuesday, November 7, 2023. Mexican legislators held another hearing dedicated to the potential for extraterrestrial life forms and UFOs following a controversial spectacle in September in which Maussan displayed what he said were “non-human beings that are not part of our terrestrial evolution”. (Photo by Marco Ugarte/AP Photo)

A screen shows what Mexican journalist Jaime Maussan claims are extraterrestrial life forms at the Chamber of Deputies in Mexico City, Tuesday, November 7, 2023. Mexican legislators held another hearing dedicated to the potential for extraterrestrial life forms and UFOs following a controversial spectacle in September in which Maussan displayed what he said were “non-human beings that are not part of our terrestrial evolution”. (Photo by Marco Ugarte/AP Photo)
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05 Feb 2025 05:23:00
Professional conceptual category winner. Greetings from Mars, by Julien Mauve, France. Mauve says: “I have always wondered what it would be like to discover a totally different world ... and to photograph it for the first time as if I was Ansel Adams. So I came up with this project, which is about space exploration and discovery. But it’s also about our behavior in front of landscapes and how we create pictures that will share our personal story with the world”. (Photo by Julien Mauve)

Professional conceptual category winner. Greetings from Mars, by Julien Mauve, France. Mauve says: “I have always wondered what it would be like to discover a totally different world ... and to photograph it for the first time as if I was Ansel Adams. So I came up with this project, which is about space exploration and discovery. But it’s also about our behavior in front of landscapes and how we create pictures that will share our personal story with the world”. (Photo by Julien Mauve)
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23 Apr 2016 13:57:00
Gandhi as Yoda. (Photo by Mike Leavitt/Rex USA)

An artist has created a homage to cultural and historical figures – by immortalising them as Star Wars characters. Mike Leavitt wanted to “document the pulse of our times” through his sculpture by splicing non-fiction characters with famous faces. He chose the sci-fi trilogy as a basis for what he calls his “pop culture satirical mash-ups”, with many of the pieces hand-carved from wood. The hilarious results include Albert Einstein as R2D2, Michael Jackson as an Ewok and Angelina Jolie in Princess Leia's famous slave girl outfit. Photo: Gandhi as Yoda. (Photo by Mike Leavitt/Rex USA)
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20 Dec 2013 08:42:00
Audi E-Bike Worthersee

One of the highlights on the Audi stand is the bicycle technology concept known as the Audi e-bike Wörthersee – a sport bike that does not fit into any of the usual categories. It is neither a pedelec nor a conventional bike, but is best described as a high-end pedelec made by Audi for sport, fun and tricks. The Audi e-bike Wörthersee combines the Audi brand’s principal competences – design, ultra, connect and e-tron – and explores the limits of what is technically feasible in terms of design, lightweight construction, networking and electric mobility.
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11 Jul 2014 11:34:00