British television presenters Trinny Woodall (centre right) and Susannah Constantine (centre) lead almost 900 women in throwing their old bras into the air in Rothwell town square in Rothwell, Northamptonshire on May 7, 2007. (Photo by Clara Molden – PA Images/PA Images via Getty Images)

American actress and model Megan Fox nearly busts out of red silk bra as she celebrates 35th birthday with boyfriend Machine Gun Kelly in Santa Monica, California on May 15, 2021. (Photo by Splash News and Pictures)

Joy Corrigan is seen on June 24, 2021 in Los Angeles, California. The 26-year-old American supermodel wore a peach bra and matching shorts with a bright yellow handbag in LA for the Alo Yoga do. (Photo by The Mega Agency)

English actress Helen Flanagan early July 2023 has been mum-shamed by followers after sharing sеxy snaps in her bra. The mum-of-three, 32, enjoyed a cuppa in her bathroom and unbuttoned her pyjama top to reveal her cleavage. (Photo by hjgflanagan/Instagram)

Triumph International's lingere set of bra and underwear come with a lock attached to the shorts and a key for the woman to give the key to her beloved on November 24, 2004 in Tokyo, Japan. (Photo by Koichi Kamoshida/Getty Images)

Chinese models with animal-themed body paintings pose during a campaign for animal protection at Sanya Color Zoo in Sanya city, south China's Hainan province, 10 January 2016. The girls wearing strapless bras and short pants only were colored with animal-themed paintings such as zebra, cheetah, tiger and peacock. They paraded throughout the newly-opened Sanya Color Zoo and met visitors to take pictures, causing envies from netizens living in north China who are suffering chills. (Photo by Imaginechina/Splash News)

Victoria's Secret Model Adriana Lima attends the launch of The Showstopper By Victoria's Secret at Victoria's Secret, Herald Square on August 9, 2011 in New York City. (Photo by Mike Coppola/Getty Images)

Since her stint in the 2019 Love Island villa, where she made the nation laugh, Irish television personality Maura Higgins has been working as a brand ambassador for Ann Summers. And the 31-year-old has really set pulses racing in her latest edit with the saucy lingerie brand. Available online and in stores from today, December 1, 2021, Maura has looks absolutely stunning in the new Ann Summers Christmas campaign which includes bodysuits and basques, two-piece sets, bras, and thongs in festive hues for the Christmas season. (Photo by Ann Summers/The Mega Agency)