Two citizens splash hot water which is quickly frozen in the cold air on January 7, 2021 in Beijing, China. A strong cold wave sweeps across China as the Chinese capital Beijing recorded 19.5 Celsius below zero on 06 January morning, the lowest temperature since 1966, according to meteorological authorities. (Photo by Peng Yucai/VCG via Getty Images)

A woman runs through a sea foam, as a seasonal cold front moved over the Cape Peninsula, following a week of severe weather and flooding in Cape Town, South Africa on June 19, 2023. (Photo by Nic Bothma/Reuters)

Robert Springett, the Bishop of Tewkesbury, immerses Laura Raymond in cold water for her baptism in a paddling pool during the heatwave at St James Church in Quedgeley, Gloucestershire, UK on June 22, 2025. (Photo by Paul Nicholls Photography)

A young woman dances in a field of tulips in a park in central Moscow on May 10, 2019. Moscow enjoys a heatwave while the rest of Europe struggles with cold weather. (Photo by Mladen Antonov/AFP Photo)

Individuals brave the freezing temparature in Combs reservoir as they take part in a cold water therapy treatment near Chapel en le Frith, northwest England on January 1, 2021. (Photo by Oli Scarff/AFP Photo)

Revelers enter the cold water during the annual Polar Bear Plunge on New Year's Day, Wednesday, January 1, 2025, in New York. (Photo by Andres Kudacki/AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.