Attendees dressed as Puerto Rican-inspired Buggy the Clown, right, and Hatsune Miku pose during New York Comic Con at the Jacob K. Javits Convention Center on Saturday, October 11, 2025, in New York. (Photo by Charles Sykes/Invision/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A mermaids swims during MerMagic Con at the Freedom Aquatic Center in Manassas, Virginia on August 7, 2021. MerMagic Con is advertised as the largest Mermaid convention in the world. Some parts of the convention are based on modeling and looks like the Miss Mermaid USA Pageant. The Society of Fat Mermaids looks to bring together plus size people and promote the idea that anyone can become a mermaid. Becoming a mermaid is not cheap, most merfolk spend thousands of dollars on their tail and outfit. Most tails are custom made out of silicone and others are foam and fabric. (Photo by Joseph Prezioso/AFP Photo)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Sara Moni, dressed as the World of Warcraft's Sinestra, poses for photographers on day three of the Comic-Con International held at the San Diego Convention Center Saturday July 23, 2016 in San Diego. (Photo by Denis Poroy/Invision/AP Photo)

A newlywed couple dangling from a cliff face poses for wedding photos at the Chaya Mountain scenic spot on November 11, 2017 in Zhumadian, Henan Province of China. Chaya Mountain scenic spot was the shooting place for TV series “Journey to the West” and working staff dressed as main characters in this TV series to send the blessing to the newly-weds. (Photo by Sipa Asia/Rex Features/Shutterstock)