Groundhog handler Ron Ploucha holds Punxsutawney Phil after he saw his shadow predicting 6 more weeks of winter during the 126th annual Groundhog Day festivities on February 2, 2012 in Punxsutawney, Pennsylvania. (Photo by Jeff Swensen/Getty Images)

Edinburgh mask maker Lorraine Pritchard on Sunday, January 28, 2024 alongside some of her Venetian masks which will be worn and displayed at the Venice Carnival, which starts on Saturday February 3. Lorraine studied model making at Glasgow College of Building and Printing and Venetian mask making in Florence, Italy. She travels to Venice each year to be a “mask” herself, wearing different masks she has designed as a live exhibit of her work. (Photo by Jane Barlow/PA Images via Getty Images)

Edinburgh mask maker Lorraine Pritchard on Sunday, January 28, 2024 alongside some of her Venetian masks which will be worn and displayed at the Venice Carnival, which starts on Saturday February 3. Lorraine studied model making at Glasgow College of Building and Printing and Venetian mask making in Florence, Italy. She travels to Venice each year to be a “mask” herself, wearing different masks she has designed as a live exhibit of her work. (Photo by Jane Barlow/PA Images via Getty Images)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.