To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Filipino children play as they are doing caroling activities on the street near an airport, days before Christmas in Manila, Philippines, 20 December 2017. Filipinos celebrate the longest Christmas in the world which starts as early as September every year. (Photo by Francis R. Malasig/EPA/EFE)

Members of the public take photographs following the unveiling of the 2024 Christmas jumper design on the animatronic Tyrannosaurus rex at the Natural History Museum, on November 12, 2024 in London, England. The annual event is the launch of the museum’s Christmas events and sees the latest design going on sale to visitors. (Photo by Leon Neal/Getty Images)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Revellers in Newcastle, England on the last Friday before Christmas, December 20, 2019. Black Eye Friday festive mayhem hit the nation; Christmas celebrations kicked off with a bang across the country as revellers flocked to pubs and clubs for the biggest night of the year. (Photo by Scott Heppell/PA Images via Getty Images)