Colombian Jahn Fredy Duque, dressed as superhero “Spiderman”, performs on the streets in Bogota, Colombia on April 24, 2017. Duque hangs a white cloth 26 meters long – his cobweb – from a bridge near the international center of Bogota, where he performs in the street for a livelihood. (Photo by Raul Arboleda/AFP Photo)

Passionate couple having sеx in the bed. Young lovers having intimate and romantic moments in the bedroom. (Photo by Alamy Stock Photo)

Supporters and opponents of Russian opposition activist and anti-corruption crusader Alexei Navalny clash during unsanctioned protest in Manezhnaya Square in Moscow, Russia, Tuesday, December 30, 2014. The unsanctioned protest came hours after Alexei Navalny was found guilty of fraud and given a suspended sentence. Navalny, who has been under house arrest since February, is accused of breaking the terms of his house arrest to attend the rally and was detained by police as he approached the site of the protest. (Photo by Ivan Sekretarev/AP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Tribal artists and supporters from the southern Indian state of Karnataka dance outside the residence of Congress Party President Sonia Gandhi during her birthday celebrations in New Delhi, India, Wednesday, December 9, 2015. The Italian-born Gandhi is the widow of former Prime Minister Rajiv Gandhi and has led the Congress party since 1998. (Photo by Altaf Qadri/AP Photo)

Members of the Gremlins Carnival Club, open the doors to their workshop to unveil for the first time their cart, Jungle Drums, which is their entry to this year's Bridgwater Carnival, on November 4, 2011 in Bridgwater, England. (Photo by Matt Cardy/Getty Images)

A policewoman reacts as she falls off from a motorcycle while taking part in a rehearsal for Independence Day celebrations, in Ahmedabad, India August 4, 2017. (Photo by Amit Dave/Reuters)

Debutantes Amira Rayner, 19 (L) and Eliza Lewis, 17 (R) prepare at Boughton Monchelsea Place ahead of the Queen Charlotte's Ball on September 9, 2017 in Maidstone, England. (Photo by Jack Taylor/Getty Images)