Nithin Rao Kumblekar, a freelance illustrator and art director based in Bangalore, India, created these illustrations for an ad campaign by Ogilvy & Mather for ‘in store’ branding for Allen Solly clothing. The idea of the project was to blend each illustration in with a model(s) / photograph to express the theme “My world, My way“.

The Pioneer Team, a civil aerobatic team from Italy, let off pyrotechnics from their Pioneer 330 aircraft during the Malta International Airshow off SmartCity Malta, outside Valletta, Malta, September 24, 2016. (Photo by Darrin Zammit Lupi/Reuters)

A girl reacts during a rehearsal for the Independence Day military parade in central Kiev, Ukraine, August 19, 2016. (Photo by Valentyn Ogirenko/Reuters)

Girls ride on a donkey cart with grass for animals on the outside of Nangarhar province, Afghanistan May 19, 2015. (Photo by Reuters/Parwiz)

An Afghan girl harvests Cotton buds at a field on the outskirts of Balkh province, Afghanistan, November 15, 2014. (Photo by Sayed Mustafa/EPA)

Young girls carry containers filled with drinking water beside the railway station in Agartala, India, April 20, 2016. (Photo by Jayanta Dey/Reuters)

Girls sits on a bench during summer at the Central Park in New York, United States, 2011. (Photo by An Rong Xu)

Girls rest on stairs at the China Digital Entertainment Expo and Conference (ChinaJoy) in Shanghai, China July 27, 2017. (Photo by Aly Song/Reuters)