Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Dynam employees say a greeting message as they receive customer-care training ahead of the grand opening of the company's pachinko parlour in Fukaya, north of Tokyo July 29, 2014. Japan's once-booming pachinko industry, grappling with a greying customer base and the threat of new competition from casinos, is adopting a softer touch and smoke-free zones to lure a new generation of players, particularly women. Pachinko, a modified version of pinball, is a fading national obsession, with about 12,000 parlours nation-wide and one in thirteen people playing the game. But that figure is declining as the population shrinks and younger people prefer games on their mobile phones. (Photo by Issei Kato/Reuters)

Traveling Chairso n Hakone Road. (Photo by Kusakabe Kimbei)

An Egyptian security guard screams at people as medics bring in a stretcher to carry the wounded after the attack which killed President Anwar Sadat, October 6, 1981, as he watched a military parade. (Photo by AP Photo)

A woman sandboards on the mountain in Wadi el-Rayan Fayoum, Egypt, November 18, 2016. (Photo by Mohamed Abd El Ghany/Reuters)

A young woman flashes the victory sign in front of a bonfire as Turkish Kurds gather during Newroz celebrations for the new year in Diyarbakir, southeastern Turkey, on March 21, 2018. Newroz (also known as Nawroz or Nowruz) is an ancient Persian festival, which is also celebrated by Kurdish people, marking the first day of spring, which falls on March 21. (Photo by Ilyas Akengin/AFP Photo)

Planned improvements to Rio’s favelas have meant increases in rent, forcing the poorest families into squatting in unoccupied buildings. Photographer Tariq Zaidi visits the Mangueira community favela, less than 1km from the showpiece Maracanã stadium, to see what life is like for the women living there. Here: Victoria, 12, at her home in Mangueira. (Photo by Tariq Zaidi/The Guardian)