To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Let the fun begin. Revellers carry their belongings as they arrive at Worthy Farm in Somerset for the Glastonbury Festival, Britain, June 22, 2016. Around 180,000 are expected to attend. (Photo by Ben Birchall/PA Wire)

A Thai devotee in a state of trance screams while holy water is sprayed as thousands race towards the edifice of the founder monk during the annual Tattoo fesitval at Wat Bang Phra on March 7, 2009 in Nakhom Pathom, Thailand. Some men take on the characteristics of sacred animals that have been carved onto their skin. Thousands of believers from all over Thailand come to take part in one of the country's most bizarre festivals about 50 miles outside Bangkok to pay respect to the temple's monks who are master tattooist. In Thai culture the tattoo or Thai word sak yant is worn as a symbol of spiritual and physical protection, many believe that the tattoo have mystical powers. Many tattoo fanatics choose to have monkeys and tigers as well as the Khmer/Cambodia ancient script on their bodies. (Photo Paula Bronstein/Getty Images)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.