To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Revellers take part in an annual block party before Carnival in downtown Rio de Janeiro, Brazil, January 16, 2016. The Rio de Janeiro Carnival will be held from February 5 to February 9. (Photo by Pilar Olivares/Reuters)

A reveler dances during the Carmelitas street party in Rio de Janeiro, Brazil, Friday, March 1, 2019. Much of the appeal of Rio street parties is the variety of themes and that people can dress up in costumes or not. (Photo by Leo Correa/AP Photo)