To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A member of the samba school of the Grupo Especial Academicos do Grande Rio parade during the Carnival celebration at the Marques de Sapucai sambadrome in Rio de Janeiro, Brazil, early 04 March 2019. The samba schools of the Rio de Janeiro Special Groups began their parades on 03 March at the sambadrome, considered the main attraction of the carnival in Brazil. (Photo by Marcelo Chello/EPA/EFE)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Revellers take part in an annual block party before Carnival in downtown Rio de Janeiro, Brazil, January 16, 2016. The Rio de Janeiro Carnival will be held from February 5 to February 9. (Photo by Pilar Olivares/Reuters)

A reveler dances during the Carmelitas street party in Rio de Janeiro, Brazil, Friday, March 1, 2019. Much of the appeal of Rio street parties is the variety of themes and that people can dress up in costumes or not. (Photo by Leo Correa/AP Photo)