A golden lion tamarin monkey holds its newly born baby at a zoo in Jerusalem, Thursday, March 22, 2018. Golden lion tamarins are among the rarest animals in the world, according to the World Wildlife Fund. It is listed as endangered according to the International Union for Conservation of Nature. (Photo by Sebastian Scheiner/AP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Indian artists dress up as the Hindu deity “Hanuman” – the monkey God in Hindu mythology – to mark the Rama Navami festival in Bangalore on March 25, 2018. Rama Navami is a spring Hindu festival that celebrates the birthday of the deity Rama. He is particularly important to the Vaishnavism tradition of Hinduism, as the seventh avatar of Vishnu. (Photo by Manjunath Kiran/AFP Photo)

Murad Khydyrov, horse and monkey trainer at the Great Moscow State Circus, and chimpanzee named Micky get ready for a rehearsal of the show called “History” as the circus prepares for its new season, which is to begin on September 19, in Moscow on September 17, 2020. (Photo by Natalia Kolesnikova/AFP Photo)

A macaque crosses a pedestrian overpass in Hong Kong, China, 08 November 2021. According the Agriculture, Fisheries and Conservation Department, AFCD, the total population of wild monkeys in Hong Kong is about 1,800, distributed in 30 social troops. (Photo by Jerome Favre/EPA/EFE)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.