A girl participates in a New Year calligraphy contest in Tokyo, Japan, January 5, 2017. (Photo by Kim Kyung-Hoon/Reuters)

A homeless girl asks for alms outside a coffee shop in Mumbai, India, June 24, 2016. (Photo by Danish Siddiqui/Reuters)

A girl plays with coloured chicks for sale prior to Easter celebrations in Byblos, Lebanon on March 22, 2015. (Photo by Jamal Saidi/Reuters)

A girl uses her mobile phone during the evening at the National Park in Khartoum, Sudan, April 24, 2015. (Photo by Mohamed Nureldin Abdallah/Reuters)

A girl competes in a hobby horsing competition in St. Petersburg, Russia, April 21, 2024. (Photo by Dmitri Lovetsky/AP Photo)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)