A Snowboarder participates in a waterslide contest, which consists of gliding over a water pool embedded in snow, during the closing event of the ski resort of Nendaz, southwestern Switzerland, Monday, April 21, 2014. (Photo by Maxime Schmid/AP Photo/Keystone)

A sloth peeks out from behind a door on a floating house in the “Lago do Janauari” near Manaus, Brazil, Tuesday, May 20, 2014. Manaus is one of the host cities for the 2014 World Cup in Brazil. (Photo by Felipe Dana/AP Photo)

Genzebe Dibaba of Ethiopia competes in the women's 1500m semi-final during the 15th IAAF World Championships at the National Stadium in Beijing, China August 23, 2015. (Photo by Lucy Nicholson/Reuters)

A baboon clings to the leg of an internally displaced boy at a camp on the outskirts of the town of Qol Ujeed, on the border with Ethiopia, Somaliland April 17, 2016. Across the Horn of Africa, millions have been hit by the severe El Nino-related drought. In Somaliland and its neighbouring, also semi-autonomous, Puntland region, 1.7 million people are in need of aid, according to the United Nations. In Somaliland itself, the most affected areas include the northwest Awdal region bordering Ethiopia. (Photo by Siegfried Modola/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

AP photographer Anja Niedringhaus laughs as she attends a swimming event at the 2004 Olympic Games in Athens, August 21, 2004. Niedringhaus, a veteran Associated Press photographer who had covered wars around the world was shot dead and another reporter was wounded on April 4, 2014 when an Afghan policeman opened fire on them in eastern Afghanistan, the news agency said. (Photo by Reuters/Staff)

A picture shows the blood stained floor of a kindergarten following reported shelling in the rebel-held area of Harasta, on the northeastern outskirts of the capital Damascus, on November 6, 2016. At least four children were killed and 19 people injured in the government strike in Harasta, according to the Syrian Observatory for Human Rights. (Photo by Sameer Al-Doumy/AFP Photo)

People rush an injured woman to a local hospital in Peshawar, Pakistan, Monday, October 26, 2015. A powerful 7.7-magnitude earthquake in northern Afghanistan rocked cities across South Asia. Strong tremors were felt in Kabul, New Delhi and Islamabad on Monday. In the Pakistani capital, walls swayed back and forth and people poured out of office buildings in a panic, reciting verses from the Quran. (Photo by Mohammad Sajjad/AP Photo)