Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

A local resident of Red Hook, Betty Walsh, crosses a flooded street in Red Hook August 28, 2011 in the Brooklyn borough of New York City. While Hurricane Irene has been downgraded to a tropical storm, it has knocked out power to more than 3 million people and is attributed to 15 deaths as it travels up the Eastern seaboard. (Photo by Robert Nickelsberg/Getty Images)

People stop to look at the thousands of so-called “love locks”, or “love padlocks”, that hang from a fence across the Hohenzollernbruecke bridge on September 13, 2011 in Cologne, Germany. Love locks are a growing phenomenon in cities across Europe and are meant by the couples who leave them behind as a symbol of their powerful and undying love for one another. (Photo by Dennis Grombkowski/Getty Images)

Sand from Montrose Beach whips past Vincent Lagrone as he walks along the lakefront October 19, 2011 in Chicago, Illinois. A high wind warning was issued for the city as winds between 40 and 45 mph are expected to cause 20- to 25-foot waves along sections of the lakefront. (Photo by Scott Olson/Getty Images)

Model Heide Lindgren attends Heidi Klum's 12th annual Halloween party at the PH-D Rooftop Lounge at Dream Downtown on October 31, 2011 in New York City. (Photo by Jemal Countess/Getty Images)

A person stands near the “Untitled” installation of miniature elevators by Maurizio Cattelan at a preview of the Postwar and Contemporary Art Evening Sale at Christie's auction house on November 4, 2011 in New York City. The 33-inch functioning elevator installation is expected to realize $400,000-$600,000 at the November 8 auction. (Photo by Mario Tama/Getty Images)