The Mercedes Simplex concept car, inspired on its original 1903 Mercedes-Simplex, is displayed at the LA Auto Show in Los Angeles, California, U.S. November 20, 2019. (Photo by Lucy Nicholson/Reuters)

U.S. singer Katy Perry slips on the icing of a giant cake that she had jumped onto as part of her performance at the MTV Latin America Awards in Guadalajara, in this October 16, 2008 file photo. (Photo by Daniel Aguilar/Reuters)

A member of the “Avocadoo” club performs a pole dance on a street sign pole in Lodz, central Poland on June 27, 2013. Talk about a traffic stopper: three pole dancers in central Poland have been honing their skills out in the streets, throwing their legs around signposts to the surprise and delight of many a passerby. (Photo by Janek Skarzynski/AFP Photo)

A rabbit fails to clear an obstacle during a bunny hop competition at the Old Town Square in Prague, Czech Republic, Monday, April 14, 2014. (Photo by Petr David Josek/AP Photo)

A Palestinian protester sets fire to himself as he throws a molotov cocktail during clashes with the members of the Israeli armed forces in the West Bank city of Hebron, 13 October 2015. The past 12 days have seen the worst spell of street violence in Israel and the Palestinian areas in years, stirred in part by Muslim anger over perceived changes to the status quo observed at a disputed Jerusalem holy site. Sixteen Palestinians from the West Bank and Jerusalem have been killed, but more than half of them have been attackers shot dead after or during attempts to stab Israelis. (Photo by Abed Al Hashlamoun/EPA)

In the spring of 1965, within weeks of 3,500 American Marines arriving in Vietnam, a 39-year-old Briton named Larry Burrows began work on a feature for LIFE magazine, chronicling the day-to-day experience of U.S. troops on the ground – and in the air – in the midst of the rapidly widening war. The photographs in this gallery focus on a calamitous March 31, 1965, helicopter mission; Burrows’ “report from Da Nang”, featuring his pictures and his personal account of the harrowing operation, was published two weeks later as a now-famous cover story in the April 16, 1965, issue of LIFE.

Photo: Man your battle stations: The crew chief of helicopter Yankee Papa 13, lance corporal James C. Farley, mans an M-60 machine gun during a mission near Da Nang, Vietnam on March 31, 1965. (Photo by Larry Burrows/Time & Life Pictures)

A spring breaker takes a shot of tequila during a pool party at a hotel in Cancun March 8, 2015. Like previous Florida spring break hot spots Fort Lauderdale and Daytona Beach, Panama City Beach is facing a crisis of conscience over the trade-offs involved in hosting a binge for some 300,000 students who arrive through mid-April with coolers, beer funnels and credit cards. (Photo by Michael Spooneybarger/Reuters)

A racegoers walks into a rubbish bin following 2016 Melbourne Cup Day at Flemington Racecourse on November 1, 2016 in Melbourne, Australia. (Photo by Scott Barbour/Getty Images)