Chinelos (traditional costumed dancers) perform in front of San Andres Ocotlan church as part of continuing festivities to welcome the new year in Calimaya, Mexico on January 4, 2016. (Photo by Arturo Hernandez/Demotix/Corbis)

Angel Paz, dressed as a calavera, waits with family for the start of the Gran Procession of the Catrinas, to mark the upcoming Day of the Dead holiday, in Mexico City, Sunday, October 23 2016. (Photo by Anita Baca/AP Photo)

A woman from the Tarahumara ethnic group cuts firewood with an ax while preparing for winter in Caborachi village, in Guachochi, Mexico, December 17, 2016. (Photo by Jose Luis Gonzalez/Reuters)

Isabella Santiago of Venezuela (C) is kissed by runner-ups after she was crowned Miss International Queen 2014 at the transgender/transsexual beauty pageant in Pattaya November 7, 2014. Some 22 contestants from 18 countries, all born male, competed in the week-long event for the crown of Miss International Queen. (Photo by Athit Perawongmetha/Reuters)

An American white pelican takes flight on the island of Petatan in the municipality of Cojumatlan de Regules, Michoacan state, Mexico on February 23, 2024. The island becomes home to the pelicans during the winter, when they travel from the north of the United States and the south of Canada to the warmer waters of Lake Chapala in Mexico. The birds are a tourist attraction and people gather on the island's boardwalk to feed them and watch them fly. (Photo by Enrique Castro/AFP Photo)

View of a raccoon dog or Tanuki (Nyctereutes procyonoides) at the Chapultpec Zoo in Mexico City on August 06, 2015. This species is native from Japan and China. (Photo by Alfredo Estrella/AFP Photo)

A musician plays his violin next to a depiction of La Santa Muerte (Saint Death) at a shrine during Day of the Dead celebrations in Ciudad Juarez, Mexico, November 2, 2015. (Photo by Jose Luis Gonzalez/Reuters)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).