Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Children watch their classmate pour cold water on herself under the watch of a fitness coach at a local kindergarten in Russia's Siberian city of Krasnoyarsk, March 11, 2015. The program, which also involves sports training and sauna usage, has been practiced by the kindergarten for more than 15 years as they believe it has health benefits and keeps the children fit. Children start pouring cold water on themselves outdoors after about three years of training and undergoing medical tests, and the kindergarten is the only one in the region that practices these exercises, according to employees. (Photo by Ilya Naymushin/Reuters)

Storm chaser Brad Mack from Buena Park California videotapes a rotating supercell storm west of Newcastle, Texas April 9, 2013. Many of the storms in Tornado Alley that were forecast to be severe this week were taken out by a cold front from Canada. Picture taken April 9, 2013. (Photo by Gene Blevins/Reuters)

In this picture taken on December 13, 2017, a woman commutes on a street on a cold day in Baoding. As temperatures dipped below freezing in a northern Chinese village, a group of parka-clad women tried to stay warm as they played mahjong around a small gas stove in a grocery store. (Photo by Fred Dufour/AFP Photo)

People take part in a snowball fight in front of the Colosseum covered by snow during a snowfall in Rome, Italy, 26 February 2018. Media reports on 26 February state that extreme cold weather is forecast to hit many parts of Europe with temperatures plummeting to a possible ten year low. (Photo by Angelo Carconi/EPA/EFE)

Kashmiri children play with snow on a wooden foot bridge in the interiors of Dal Lake in Srinagar on January 16, 2017. A cold wave has further tightened its grip in Jammu and Kashmir, with most places in the state recording sub-zero temperatures. (Photo by Tauseef Mustafa/AFP Photo)