The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

In this photo submitted by the Washington Post tilted “The Moment Time Stopped”, survivors piled bodies of the dead outside for weeks after earthquake on January 14, 2010 in Port-au-Prince, Haiti. The 7.0 magnitude earthquake struck in 2010, and the Haitian government has said more than 300,000 people were killed. The exact toll is unknown because there was no systematic effort to count bodies among the chaos and destruction. (Photo by Carol Guzy/AP Photo/The Washington Post)

Takeoka Chisaka, Hiroshima, Japan. “One morning in August 1945, I was walking home from the night shift at a factory in Hiroshima. As I reached my door, there was a huge explosion. When I came to, my head was bleeding and I had been blasted 30m away. The atomic bomb had detonated. When I found my mother, her eyes were badly burned. A doctor said they had to come out, but he didn’t have the proper tools so used a knife instead. It was hellish. I became a peace-worker after the war. In the 1960s, at a meeting at the UN, I met one of the people who created the atomic bomb. He apologised”. (Photo and caption by Sasha Maslov)

«Little Red Riding Hood». “The moment I pulled this sweater out of the drawer for Frankie I knew what I wanted for my picture today. I envisioned the look, the style, and the composition. When working with a 2 year old it is never easy to actually get the shot you want, especially when they decide to skip nap time. But I really like how this one turned out” – Rich. (Photo by Rich)

Bride Yulia Tagil sits on the backseat of a bike as she arrives for her alternative wedding ceremony on a square in Tel Aviv July 25, 2010. The alternative wedding ceremony was intended to demonstrate against the current situation in Israel, where the only way for Jews to get married by law is through the Chief Rabbinate. (Photo by Nir Elias/Reuters)

A farmer tends to his field as Mount Sinabung releases pyroclastic flows in Tiga Pancur, North Sumatra, Indonesia, Saturday, June 13, 2015. The volcano, which was put on it highest alert level last week, has sporadically erupted since 2010 after being dormant for 400 years. (AP Photo/Binsar Bakkara)

Russian soldiers from 34th motorized infantry mountain brigade, 58th Army, prepare to evacuate a fellow soldier acting as an injured person during a drill at the Darial range outside Russia's city of Vladikavkaz, July 28, 2010. (Photo by Kazbek Basayev/Reuters)