Revelers celebrate the Indian festival of Holi on a boat cruise around part of Manhattan on March 17, 2012 in New York City. During the Hindu festival of Holi, also known as the Festival of Colors, which marks the arrival of spring, participants throw colored powder and water on one another. Many of the New York participants are Indian-American. (Photo by Mario Tama/Getty Images)

Riot police runs as a woman falls down during a May Day rally in the Kreuzberg district of Berlin, Germany, 01 May 2016. (Photo by Kay Nietfeld/EPA)

Spectators pass through security screening ahead of the New Year's Eve celebration in Times Square in New York, on Sunday, December 31, 2017. (Photo by Peter Morgan/AP Photo)

Dancers perform during the carnival in Encarnacion, Paraguay on February 26, 2017. Encarnacion is located 375 km south of Asuncion, describes itself as the “Carnival Capital of Paraguay”. (Photo by Norberto Duarte/AFP Photo)

The last of the summer roses are dusted with a coating of frost as the first freezing temperatures descend on Britain on November 7, 2011 in Knutsford, England. The roses are the last blooms to survive the Summer at Curbishleys specialist rose nursery in Cheshire. (Photo by Christopher Furlong/Getty Images)

A Japanese twenty-year-old woman enjoys a cigarette during the annual Coming-of-Age Day ceremony at Toshimaen Amusement Park on January 11, 2010 in Tokyo, Japan. 1.27 million young people celebrate their passage into adulthood on the day while they become eligible to drink alcohol, smoke and vote at the age of 20. (Photo by Koichi Kamoshida/Getty Images)

Sports have the ability to transform groups of strangers into a united community. In the celebratory spirit surrounding the 2014 FIFA World Cup, Sony and the World Photography Organisation present UNITED – a contest honouring the passion of football fans around the world. Seven inspirational photographers have been selected by Sony and WPO to capture the atmosphere and celebration of the World Cup across the globe. Photo: France – French fans cheering for their team. (Photo by Anthony Lepinay)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.