Members of the public take photographs following the unveiling of the 2024 Christmas jumper design on the animatronic Tyrannosaurus rex at the Natural History Museum, on November 12, 2024 in London, England. The annual event is the launch of the museum’s Christmas events and sees the latest design going on sale to visitors. (Photo by Leon Neal/Getty Images)

Filipino children play as they are doing caroling activities on the street near an airport, days before Christmas in Manila, Philippines, 20 December 2017. Filipinos celebrate the longest Christmas in the world which starts as early as September every year. (Photo by Francis R. Malasig/EPA/EFE)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A man reacts as he tries to extinguish a burning Christmas tree at Festival Walk mall in Kowloon Tong, Hong Kong, November 12, 2019. Anti-government protesters smashed windows and set fires in the mall on Tuesday, including to a big Christmas tree. (Photo by Thomas Peter/Reuters)

Thousands flock to Bondi Beach for the traditional expats Christmas Day celebration in Sydney, Australia, 25 December 2014. Expats of all nationalities have been flocking to Bondi Beach for Christmas Day for many years. (Photo by Dean Lewins/EPA)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

A Santa Claus puppet holding a Christmas tree is pictured against the sun in Berlin November 23, 2014. (Photo by Hannibal Hanschke/Reuters)