To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Britain's Queen Elizabeth, second left, sits next to fashion editor Anna Wintour, third left, and Caroline Rush, chief executive of the British Fashion Council (BFC) as they view Richard Quinn's runway show before presenting him with the inaugural Queen Elizabeth II Award for British Design, as she visits London Fashion Week's BFC Show Space in central London, Tuesday, February 20, 2018. (Photo by Yui Mok/Pool photo via AP Photo)

Water way to go. These incredible images show the moment two brave adventurers decided to body board down Europes longest glacier. Seen carving their way through the icy rivers of the Aletsch Glacier in Switzerland, the pair are seen risking their lives for an adrenalin rush of a whole new kind. Pictured mounted on their body boards as part of a sport known as hydrospeeding, the daredevils risked being carried away by strong currents and even drowning in hidden crevices to complete the winding seven mile journey. But if that wasnt dangerous enough, the duo also ran the risk of being overwhelmed by collapsing glacial lakes that could be released into the river at any moment. (Photo by David Carlier/Caters News)

People pass a suitcase as they line up to enter a railway station in Beijing, February 15, 2015. Chinese Ministry of Transport said a total of 2.807 billion trips are expected to be made during the 40-day Spring Festival travel rush, which started on February 4 and will last until March 16, Xinhua News Agency reported. (Photo by Reuters/Stringer)