While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

President Calvin Coolidge rides in a car during his inaugural parade in Washington, D.C., U.S. in March 1925. (Photo by Reuters/Library of Congress)

Mary Hickey poses with her collection of dolls at her home in Ashbourne, Ireland October 9, 2013. Hickey has been collecting the dolls for over thirty years and now owns over 420 dolls. (Photo by Cathal McNaughton/Reuters)

Tribal artists and supporters from the southern Indian state of Karnataka dance outside the residence of Congress Party President Sonia Gandhi during her birthday celebrations in New Delhi, India, Wednesday, December 9, 2015. The Italian-born Gandhi is the widow of former Prime Minister Rajiv Gandhi and has led the Congress party since 1998. (Photo by Altaf Qadri/AP Photo)

Seven year old Hungarian herding dog Derci runs along the Olympiaberg hill during stormy weather in Munich, southern Germany, Monday, January 4, 2016. (Photo by Matthias Balk/DPA via AP Photo)

A woman carries her child as she watches Mount Sinabung volcano spewing thick volcanic ash, as seen from Karo on July 21, 2017. Sinabung roared back to life in 2010 for the first time in 400 years, after another period of inactivity it erupted once more in 2013, and has remained highly active since. (Photo by Gatha Ginting/AFP Photo)

British housewives toss pancakes in skillets as they run through the streets of Olney, England, in the community's annual race which follows a 500-year-old tradition, February 6, 1951. Mrs. Isabel Dix, 22, extreme right, won the race covering the 415 yards from the Parish pump to the door of Sts. Peter and Paul church in one minute, 12.1 seconds. (Photo by AP Photo)

Soldiers of the French Air and Space Force who took part in the Skyros Operation get ready prior to the annual Bastille Day military parade on the Champs-Elysees avenue in Paris on July 14, 2021. (Photo by Ludovic Marin/AFP Photo)