A man dressed in a condom costume walks at Caleta Portales beach, during a summer awareness campaign by the Chilean Corporation for the Prevention of AIDS in Valparaiso city, northwest of Santiago January 9, 2015. (Photo by Rodrigo Garrido/Reuters)

American Yoga teacher Dashama poses on a Yoga-board during a preview of the 46th International Boat Fair in Duesseldorf January 16, 2015. The BOOT 2015 watersports fair, with more than 1,600 international exhibitors will run in Duesseldorf from January 17 to January 25. (Photo by Ina Fassbender/Reuters)

Pedestrians have a snowball fight in Times Square following a mandatory shutdown of the streets at 11 p.m. on January 26, 2015 in New York City. New York, and much of the Northeast, is bracing for a major winter storm which is expected to bring blizzard conditions and 10 to 30 inches of snow to the area. (Photo by Alex Trautwig/AFP Photo)

Two revelers dressed as toy soldiers gesture toward a police officer in a patrol car during the traditional carnival parade in Wuerzburg, Germany, 15 February 2015. Under the motto “Carnival Parade is cool” about 160 groups with over 3,000 members took part in one of the biggest carnival parades in southern Germany. (Photo by Daniel Karmann/EPA)

People take pictures of huge waves crash on the Viavelez seafront in the northern Spanish region of Asturias January 2, 2016. (Photo by Eloy Alonso/Reuters)

Friends of Li Guojun drive a homemade tank-shaped vehicle in Kangping county, China. Li, a farmer who is a fan of tanks, spent six months with help from his friends to construct the almost 20-foot vehicle which weighs 2.5 tons. (Photo by Sheng Li/Reuters)

A naked Hindu holy man arrives to bath in the Godavari River during Kumbh Mela, or Pitcher Festival, at Trimbakeshwar in Nasik, India, Saturday, August 29, 2015. Hindus believe taking a dip in the waters of a holy river during the festival, will cleanse them of their sins. According to Hindu mythology, the Kumbh Mela celebrates the victory of gods over demons in a furious battle over a nectar that would give them immortality. (Photo by Rajanish Kakade/AP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)