To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A novice Bhutanese monk sleeps after hours of prayer waiting for class to be over at the Dechen Phodrang monastery October 18, 2011 in Thimphu, Bhutan. The monks average about 10 hours of study a day waking up at 5:00am. (Photo by Paula Bronstein/Getty Images)

Dancers Amy Hadley and Bethany Kingsley-Garner from the Scottish Ballet wait backstage during the dress rehearsal of the current production of “Sleeping Beauty” at the Theatre Royal on December 16, 2011 in Glasgow, Scotland. (Photo by Jeff J Mitchell/Getty Images)