Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Comic Con fans in costume arrive for the 2nd day of the 2016 New York Comic Con at the Jacob Javits Center on October 7, 2016. The four- day event which runs October 6-9 is the largest pop culture event on the East Coast. (Photo by Timothy A. Clary/AFP Photo)

Swimmers in fancy costume take part in the New Year's Day swim at Saundersfoot in Wales, Britain, January 1, 2017. (Photo by Rebecca Naden/Reuters)

Chinese paramilitary guards monitoring passengers as they head to their train to travel to their hometowns for the “Spring Festival” or Lunar New Year at Nantong Railway Station in Jiangsu province, near Shanghai Travellers taking part in the world' s largest annual human migration must be home by January 27 to usher in the new year on January 28. (Photo by AFP Photo/Stringer)

People participate in the annual Afropunk Music festival on August 27, 2016 in New York City. (Photo by Stephanie Keith/Getty Images)