The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

A Palestinian demonstrator jumps in the air during clashes with Israeli riot police on May 13, 2011 in the East Jerusalem neighbourhood of Issawiya, Israel. Palestinians began marking the “Nakba” or “catastrophe” which befell them following Israel's establishment in 1948. (Photo by Uriel Sinai/Getty Images)

Palestinian girl Manar Al-Shinbari (R), 15, who lost her both legs by what medics said was Israeli shelling at a UN-run school where she was taking refuge during the 50-day war last summer, is helped by her sister to put on her headscarf in an apartment in Jabaliya refugee camp in the northern Gaza Strip January 13, 2015. Manar's mother and three of her brothers were killed in the same incident. The girl's family house was destroyed by Israeli shelling during the war. (Photo by Mohammed Salem/Reuters)

“Muhammed’s work has received many international awards, among others Breaking News Pulitzer Prize of 2005 for covering war in Iraq, POYI, Picture of the year 2007, of Saudi Arabia of the Annual Muslim pilgrimage, best Multimedia of the Annual Israeli photo contest of 2007, honorable mention Atlanta photojournalism seminar of 2008 and photo of the year of the Annual Israeli photo contest of 2008 with two first prizes and two second prizes in different categories, two prizes in the Atlanta photojournalism seminar of 2009, 6 prizes in the Annual Israeli photo contest of 2009”. – Associated Press

People help a wounded person after Yishai Schlissel, an ultra-Orthodox Jew, attacked people with a knife during a gay pride parade in Jerusalem on Thursday, July 30, 2015. Schlissel lunged into a group of revelers leading Jerusalem's annual gay pride parade and stabbed several of them Thursday evening as they marched in the holy city, Israeli police and witnesses said. (Photo by Sebastian Scheiner/AP Photo)

Young Palestinians form an obstacle to be jumped over during a military-style exercise graduation ceremony organised by the Hamas movement, in Gaza City August 5, 2015. Thousands of young Palestinians joined Hamas military-style summer camps during school vacation in the Gaza Strip to prepare them to “confront any possible Israeli attack”, organisers said. (Photo by Suhaib Salem/Reuters)

In this photo made Thursday, April 11, 2013, Soviet Jewish World War Two veteran Boris Ginsburg poses for a portrait at his house in the southern Israeli city of Ashdod. Ginsburg, born in Belorussia, was kept by a German garrison in the Lenin ghetto since 1941 until its destruction by partisan units in September 1942. In 1942 he joined the partisans for two years and in 1944 he joined the Red Army as a combat soldier and fought till the and of the war. Ginsubrg demobilized in 1947 and immigrated to Israel in 2001. About 500,000 Soviet Jews served in the Red Army during World War Two, and the majority of those still alive today live in Israel. (Photo by Oded Balilty/AP Photo)