Ukranian Internet Goddess Valeria Lukyanova, also known as “real life Barbie”, landed a huge career milestone. V Magazine featured the barbie look-alike in their latest issue, November 15, 2012. (Photo by Sebastian Faena via V Magazine)

Jewels Lewis poses as the first customer to purchase the new Apple iPad 2 at Apple Store, Regent Street on March 25, 2011 in London, England. The latest iPad went on sale in the UK at 5:00pm.

Highland dancers compete at Inveraray Highland Games on July 19, 2022 in Inveraray, Scotland. The games are held in the grounds of Inveraray Castle celebrate Scottish culture and heritage with field and track events, piping, highland dancing competitions and heavy events including the world championships for tossing the caber. (Photo by Jeff J. Mitchell/Getty Images)

A cheerleader jumps for joy before the start of the Pan-Am Games in Santiago, Chile on October 31, 2023. Thousands of athletes from across the Americas are competing before the Paris Games next year. The International Olympic Committee recognised cheerleading as an Olympic sport in 2021. (Photo by Dylan Martinez/Reuters)

A rider demonstrates Lighting artist Bruce Munro latest installation “Star-Turn” at a one-night event in front of the Holburne Museum on December 21, 2011 in Bath, England. (Photo by Matt Cardy/Getty Images)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Photographer Patrick Halls likes to make the people he takes photos of uncomfortable in order to “capture a real emotion”. It is no wonder that for his latest project, he decided to stun his subjects with a taser.