Models clad in costumes of video game charactors pose at a game booth during the Tokyo Game Show 2016 in Chiba, suburb of Tokyo, on September 15, 2016. Sony took centre stage at the annual four-day event, with its virtual reality headset ready to hit store shelves for the Christmas shopping season. (Photo by Toru Yamanaka/AFP Photo)

“Centuries ago, Inuit hunted the bowhead whale. At that time, whale hunting undoubtedly was part of a complex and very important ritual, if only because of the size of the catch. The position that the ancestors of today's Inuit occupied in the living world involved a relationship with the spirit that inhabited each animal but also their species”. (Photo by Robert Frechette/2014 Sony World Photography Awards)

Miss Georgia USA Emanii Davis, Miss Kentucky USA Kyle Hornback and Miss North Carolina USA Devin Gant competes in the swimsuit competition during the 2016 Miss USA pageant preliminary competition at T-Mobile Arena on June 1, 2016 in Las Vegas, Nevada. The 2016 Miss USA will be crowned on June 5 in Las Vegas. (Photo by Ethan Miller/Getty Images)

(Top L-R) Playboy Playmates Anna Sophia Berglund, Kayla Rae Reid, Dominique Jane, Heather Rae Young, Alexandra Tyler, Val Keil, (bottom L-R) Audrey Aleen Allen, Ashley Doris, Hiromi Oshima, and Shanice Jordyn attend the Playboy Midsummer Night's Dream party at the Marquee Nightclub at The Cosmopolitan of Las Vegas on August 27, 2016 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for Playboy Enterprises)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

7 year old Soni has a basket of coal lifted onto her head by her mother, 28 year old Savita, after having scavenged coal illegally from an open-cast coal mine in the village of Bokapahari on February 08, 2012 near to Jharia, India. (Photo by Daniel Berehulak /Getty Images)

Recording artist Yeini arrives at the 17th Annual Latin Grammy Awards in Las Vegas, Nevada, U.S., November 17, 2016. (Photo by Steve Marcus/Reuters)

The new Toyota Concept-i concept car, designed to learn about its driver is unveiled during the Toyota press conference at CES in Las Vegas, January 4, 2017. (Photo by Rick Wilking/Reuters)