While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Indian dancers paint their body like tigers as they perform a Tiger dance during the International day of the Tiger in Calcutta, India, July 29, 2015. Students of Calcutta are taking part in an awareness campaign aiming to draw attention to the threats that tigers face due to habitat loss and poaching. (Photo by Piyal Adhikary/EPA)

Members of the “Exit Point” amateur rope-jumping group stage a performance as they jump from a 44-metre high (144-ft) waterpipe bridge in the Siberian Taiga area outside Krasnoyarsk, November 3, 2013. Fans of rope-jumping, a kind of extreme sport involving a jump from a high point using an advanced leverage system combining mountaineering and rope safety equipment, marked the end of the group's jumping season and recent Halloween festivities. (Photo by Ilya Naymushin/Reuters)

A masked protester talks to a soldier during clashes after the funeral of Brig. Gen. Wissam al-Hassan October 21, 2012. Lebanese soldiers fired guns and tear gas to push back hundreds of protesters who broke through a police cordon and tried to storm the government headquarters in Beirut. (Photo by Hussein Malla/Associated Press)

Participants, one of them loosing balance, jump in a sack race at a shopping center in Paris to win a 500 euros voucher (537 USD), on the first day of the winter sales in Paris, France, Wednesday, January 6 , 2016. The five-week 2016 winter sales start everywhere across France on Wednesday Jan. 6 and end on Feb. 16. (Photo by Francois Mori/AP Photo)

Attendees look at Volkswagen's BUDD-e, a long distance electric vehicle, displayed during a press event at CES 2016 at The Chelsea at The Cosmopolitan of Las Vegas on January 5, 2016 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs from January 6-9 and is expected to feature 3,600 exhibitors showing off their latest products and services to more than 150,000 attendees. (Photo by David Becker/Getty Images)

A woman aims a World War II machine gun at a military show during celebration of the Defenders of the Fatherland Day in St.Petersburg, Russia, Tuesday, February 23, 2016. The day, celebrated in Russia on February 23, honors the nation's military and is a nationwide holiday. (Photo by Dmitri Lovetsky/AP Photo)

Miss Universe contestant Desire Cordero, of Spain, poses for a photo after a news conference for contestants from Latin America and Spain, Monday, January 12, 2015, in Doral, Fla. The Miss Universe pageant will be held on January 25, in Miami. (Photo by Wilfredo Lee/AP Photo)