Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A novice Bhutanese monk sleeps after hours of prayer waiting for class to be over at the Dechen Phodrang monastery October 18, 2011 in Thimphu, Bhutan. The monks average about 10 hours of study a day waking up at 5:00am. (Photo by Paula Bronstein/Getty Images)

Dancers Amy Hadley and Bethany Kingsley-Garner from the Scottish Ballet wait backstage during the dress rehearsal of the current production of “Sleeping Beauty” at the Theatre Royal on December 16, 2011 in Glasgow, Scotland. (Photo by Jeff J Mitchell/Getty Images)

This photo taken November 10, 2015 shows homeless street children sleeping in a park in Manila. The Philippines has swept 20,000 homeless from the streets, cancelled hundreds of flights and declared public holidays in Manila to ensure a safe and efficient summit of 21 world leaders next week, officials say. (Photo by Jay Directo/AFP Photo)

A man sleeps between tombstones in front of his single-room home on a hot night in the Cairo Necropolis, Egypt, October 13, 2015. In the sprawling Cairo Necropolis, known as the City of the Dead, life and death are side by side. Amid a housing crisis in Egypt, and with the population of greater Cairo estimated at about 20 million, people count themselves lucky to have a place to call home in the graveyards that date back hundreds of years. (Photo by Asmaa Waguih/Reuters)

A flock of starlings is seen as they perform their traditional dance fly before landing to sleep during the sunset near the southern Arab Israeli city of Rahat, in the northern Israeli Negev desert, on February 2, 2015. (Photo by Menahem Kahana/AFP Photo)