For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A military helicopter flies over people during the Afghan Security Forces Exhibition, at the Darul Aman Palace in Kabul, Afghanistan, Wednesday, March 3, 2021. The three-day military exhibition in Kabul allowed civilians to have a first hand view and take pictures of weaponry used by Afghan Security forces. (Photo by Rahmat Gul/AP Photo)

A Malaysian Royal Guard wears a protective mask while he stands guard outside National Palace, following the outbreak of a new coronavirus in China, in Kuala Lumpur, Malaysia, February 10, 2020. (Photo by Lim Huey Teng/Reuters)

Aerial view of members of social organizations camping at the Plaza de Mayo square, outside the Casa Rosada presidential palace, to demonstrate against the rising inflation in Buenos Aires on April 19, 2023. (Photo by Emiliano Lasalvia/AFP Photo)

These images give a rare insight into the life of a 19th Century Indian Maharajah. Maharajah Ram Singh ruled in the famous pink city of Jaipur between 1835 and 1880, and was also a keen photographer. Here: Full portrait of a woman in the harem in the royal palace of Jaipur, India, 1857 – 1865. (Photo by Maharaja Ram Singh III/Alinari via Getty Images)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Models wearing creations by Philippines designer Nicole Santos wait backstage during the Thailand Fashion Week 2022 in Bangkok, Thailand, 30 June 2022. The Thailand Fashion Week showcases men's and women's Autumn/Winter 2022-2023 collections from both established and emerging brands across Haute-Couture, Ready-To-Wear, Avant-Garde, Accessories and Footwear on 29 and 30 June 2022. (Photo by Diego Azubel/EPA/EFE/Rex Features/Shutterstock)