As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

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The delegates arrive at the Great Hall of the People before a plenary session of the National People's Congress on March 11, 2011 in Beijing, China. The NPC will take place until March 14. (Photo by Feng Li/Getty Images)

A demonstrator wears a message on a t-shirt in Tahrir Square on May 27, 2011 in Cairo, Egypt. The ruling Supreme Council of the Armed Forces said that there would be no use of violence against protests dubbed “the Second Revolution of Anger” taking place in Cairo and other cities in Egypt. (Photo by Peter Macdiarmid/Getty Images)

A hostage runs towards a police officer outside Lindt cafe, where other hostages are being held, in Martin Place in central Sydney December 15, 2014. Two more hostages have run out of the cafe at the center of a siege in Sydney, Australia's largest city, according to a Reuters witness at the site. The two women were both wearing aprons indicating they were staff at the Lindt cafe where a gunman has been holding an unknown number of hostages for several hours. Three men had earlier run out of the cafe. (Photo by Jason Reed/Reuters)

A woman browses through kimonos for sale at Boroichi flea market in Tokyo December 15, 2014. In the 16th century, Boroichi was a place for farmers to buy and sell rags, known as boro, for mending clothes and weaving sandals. Now in its 436th year, the original spirit lingers, with about 700 stands hawking fabric, used clothes and piles of rags. Others sell kitchen tools, pottery, seaweed and spices. About 200,000 people flock to the market, which is only open for four mid-winter days a year – two in December and two in January. (Photo by Thomas Peter/Reuters)