To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

In this Thursday, July 19, 2018, photo, a Syrian shopkeeper spraying water as waits for customers at the Hamadiyah market, named after the 34th Sultan of the Ottoman Empire Abdul Hamid II, in the Old City of Damascus, Syria. The celebratory mood in government-controlled areas stems from successive military advances in the past year and an impression that President Bashar Assad, with massive support by unwavering allies Russia and Iran, has won the war or at least militarily defeated the opposition trying to topple him. (Photo by Hassan Ammar/AP Photo)

Dancers take to the dance floor as they show their skills to impress the judges and hope to advance to the next heat during the Blackpool Dance Festival at Blackpool Empress Ballroom on May 26, 2023 in Blackpool, England. The dance festival, which features more than 7,000 dancers from across the world for over two weeks, is hosted annually in the Empress Ballroom at Blackpool's Winter Gardens venue and is back for its 97th year. (Photo by Christopher Furlong/Getty Images)