An attendee makes a video with the new iPhone 16 Pro as Apple holds an event at the Steve Jobs Theater on its campus in Cupertino, California on September 9, 2024. (Photo by Manuel Orbegozo/Reuters)

“Centuries ago, Inuit hunted the bowhead whale. At that time, whale hunting undoubtedly was part of a complex and very important ritual, if only because of the size of the catch. The position that the ancestors of today's Inuit occupied in the living world involved a relationship with the spirit that inhabited each animal but also their species”. (Photo by Robert Frechette/2014 Sony World Photography Awards)

7 year old Soni has a basket of coal lifted onto her head by her mother, 28 year old Savita, after having scavenged coal illegally from an open-cast coal mine in the village of Bokapahari on February 08, 2012 near to Jharia, India. (Photo by Daniel Berehulak /Getty Images)

Models clad in costumes of video game charactors pose at a game booth during the Tokyo Game Show 2016 in Chiba, suburb of Tokyo, on September 15, 2016. Sony took centre stage at the annual four-day event, with its virtual reality headset ready to hit store shelves for the Christmas shopping season. (Photo by Toru Yamanaka/AFP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Sareee and Chihiro Hashimoto compete during the Women's Pro-Wrestling “Sareee-ISM” at Shinjuku FACE on May 16, 2023 in Tokyo, Japan. (Photo by Etsuo Hara/Getty Images)

Eli Hanneman of Hawaii surfs in Heat 2 of the Round of 64 at the Ballito Pro on July 3, 2023 at Ballito, Kwazulu-Natal, South Africa. (Photo by Pierre Tostee/World Surf League via Getty Images)

Competitors in the Pro Bikini division pose during the Arnold Classic Australia at The Melbourne Convention and Exhibition Centre on March 14, 2015 in Melbourne, Australia. (Photo by Robert Cianflone/Getty Images)