People participate in a pillow fight to mark International Pillow Fight Day in the Heroes' Square, in central Budapest, Hungary, Saturday, April 2, 2016. The Pillow Fight Day attracts tens of thousands people in more than 100 cities all over the World each year. ((Photo by Zoltan Balogh/MTI via AP Photo)

“I started photography in June 2009. At the time, I was searching for a way to express both the rigorous scientist and the creative artist in me. There are few hobbies that let these two approaches work together, so I really was enthusiastic about it: I am now spending all my free time studying various techniques, contemplating others' fantastic work, and of course, making pictures”. – Christophe Kiciak. Photo: “The Hero”. (Photo by Christophe Kiciak)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Bikers ride along the High Street as they take part in the Ride Of Respect to raise money for service veterans on April 3, 2011 in Wootton Bassett, England. The ride, which involved 10,000 bikers and started at Hullavington airfield, aims to honour the people of Wootton Bassett and to raise money for the Afghan Heroes charity.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.