“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)

A model walks down the runway during the Odd Molly Autumn/Winter 2012 Fashion Show at Berns on February 1, 2012 in Stockholm, Sweden. (Photo by Ian Gavan/Getty Images)

A model walks the runway during the Sister by Sibling show at London Fashion Week Autumn/Winter 2012 at Somerset House on February 18, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

Members of the Al-Baraa bin Malek batallion, part of the Free Syria Army's Al-Fatah brigade, duck to the ground as they pull a man (R) who was shot by a sniper twice in the Bustan al-Basha district of the northern city of Aleppo on October 20, 2012. (Photo by Javier Manzano/AFP Photo)

Frenchman Georges Speicher drinks as he starts riding down the Col de l'Aubisque during the 18th stage of the Tour de France between Tarbes and Pau. on July 17, 1933. Speicher finished second beaten by Spanish winner Learco Guerra to retain his overall leader's yellox jersey on his way to winning the Tour de France. (Photo by France Presse Voir/AFP Photo)

Models and designer Lindsay Degen (3rd from L) bare all at the latest DEGEN Spring 2012 presentation during Mercedes Benz Fashion Week at Artisanal House on September 7, 2011 in New York City. (Photo by Earl Gibson III/Getty Images)

A model poses at the Le Silla Spring/Summer 2012 presentation as part Milan Womenswear Fashion Week on September 23, 2011 in Milan, Italy. (Photo by Vincenzo Lombardo/Getty Images for Le Silla)

A Panasonic Toughpad is displayed during a press event at The Venetian for the 2012 International Consumer Electronics Show (CES) January 9, 2012 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs from January 10-13 and is expected to feature 2,700 exhibitors showing off their latest products and services to about 140,000 attendees. (Photo by Ethan Miller/Getty Images)