Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A reveller sleeps on the pavement during the Sanja Matsuri festival in the Asakusa district of Tokyo May 17, 2015. The Sanja Matsuri festival attracts over about one million visitors over its duration of three days, when parties of revellers carry portable shrines through the Asakusa neighbourhood, rocking and shaking them in a belief that this intensified the powers of the deities that reside inside them. (Photo by Thomas Peter/Reuters)

A homeless man sleeps against a wall adorned with a mural featuring a Shipibo Indigenous girl and Amazon rainforest animals, in Pucallpa, in Peru's Ucayali region, Wednesday, September 2, 2020. Peru is home to one of Latin America's largest Indigenous populations, whose ancestors lived in the Andean country before the arrival of Spanish colonists. (Photo by Rodrigo Abd/AP Photo)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

This dyed straw is grown in Ban Dong Saen Suk, Sakon Nakhon province, Thailand on September 28, 2021. Sarawut Intharap, 38, an engineer who capture the image, said: “The straw is entwined together to make mats used for sleeping and eating and they are sold at around £2.50 (3.40 USD) a mat at the local market”. (Photo by Sarawut Intarob/Solent News)

A 42-day-old white bengal tiger cub (bottom), the first of its kind born in Peru, sleeps between toys as he is presented at the Huachipa's zoo in Lima on August 6, 2013. (Photo by Ernesto Benavides/AFP Photo)