For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Members of a Star Wars fan club wear costumes of movie characters as they join a midnight premiere of the new Star Wars movie “Star Wars: The Force Awakens” at a cinema in Stuttgart, Germany, late 16 December 2015 night. Numerous fans of the science fiction movie series were gathering to attend one of the midnight premiere screenings all over Germany of the latest movie of the epic series – “Star Wars: The Force Awakens”. (Photo by Nikolai Huland/EPA)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

“Don't Leave Any Food On Your Plate”. The giraffes at Nairobi's Giraffe Manor are totally at home with humans. They will eat out of your hand, or even off your plate. Photo location: Giraffe Manor, Nairobi, Kenya. (Photo and caption by Gavin Werbeloff/National Geographic Photo Contest)

A member of p*ssy Riot performs in the nationwide Women's March, held after Texas rolled out a near-total ban on abortion procedures and access to abortion-inducing medications, in Austin, Texas, U.S., October 2, 2021. (Photo by Evelyn Hockstein/Reuters)

A macaque crosses a pedestrian overpass in Hong Kong, China, 08 November 2021. According the Agriculture, Fisheries and Conservation Department, AFCD, the total population of wild monkeys in Hong Kong is about 1,800, distributed in 30 social troops. (Photo by Jerome Favre/EPA/EFE)

Allison Callender and Kent Willis, members of Mekanix Gym, a total wellness center, take a cold plunge in ice after a workout at the gym's Shadow Sanctuary facility during hot weather in Houston, Texas, U.S., July 19, 2023. (Photo by Adrees Latif/Reuters)