For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Breitling Wingwalker Freya Paterson, from Liverpool, UK, flies above Kuwait City's iconic Water Towers with pilots David Barrell and Martyn Carrington, on March 6, 2014. The team loop and roll up to 160 mph enduring G-forces of 4-5g. Crowds are expected to line the Kuwaiti coastline to catch a glimpse of the Wingwalking team on Saturday, March 8, 2014, to mark the opening of the first dedicated boutique in the city for the prestigious watch brand. (Photo by Katsuhiko Tokunaga/Breitling)

Russia's Maria Sharapova carries the torch during the opening ceremony of the 2014 Winter Olympics in Sochi, Russia, Friday, February 7, 2014. (Photo by Matt Dunham/Associated Press)

“Life-size humanoid robot BERTI (Bristol EluMotion Robotic Torso number 1 or RT-1) is a self contained, fully automated Robotic Torso, designed and built by Elumotion to provide a robotic platform based on human anatomy. RT-1 is a highly articulated manipulating platform and includes novel dexterous hands that allow emulation of human gesturing”. – Elumotion.com

Photo: BERTI the robot interacts with a Sony AIBO robot dog at The Science Museum's Antenna Gallery on February 17, 2009 in London. (Photo by Peter Macdiarmid/Getty Images)

Filipino Muslims ride on top of a vehicle as they celebrate the end of the holy month of Ramadan in Cotabato city, in southern Philippines, July 16, 2015. Picture taken July 16, 2015. (Photo by Marconi Navales/Reuters)

Models present creations by fashion design students of the Taiwanese Shih Chien university at the Berlin Fashion Week Autumn/Winter 2016 in Berlin, Germany, January 22, 2016. (Photo by Fabrizio Bensch/Reuters)

A man sits on his cart which he attached with National League for Democracy (NLD) party flags along a flooded street in Yangon September 30, 2015. Myanmar will hold a general election on November 8. (Photo by Soe Zeya Tun/Reuters)