Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Actors dressed as a “Yeti” attend a promotional event for Travel Channel's “Expedition Unknown: Hunt for the Yeti” in Manhattan, New York City, U.S., October 4, 2016. (Photo by Brendan McDermid/Reuters)

The galactic centre of the Milky Way glows brightly in the clear night sky above the lighthouse at Portland Bill on the Dorset Jurassic Coast, United Kingdom on April 13, 2021. (Photo by Graham Hunt/Alamy Live News)

Wing maker Marian Hose (L), also known as “Killer”, and Model Martha Hunt take part in a fitting ahead of the Victoria's Secret fashion show in New York, U.S., October 30, 2018. (Photo by Kevin Coombs/Reuters)

Horse Racing – Crabbie's Grand National Festival – Aintree Racecourse April 10, 2015: Racegoers react during the 17.15 Weatherbys Wealth Management Champion Standard Open National Hunt Flat Race. (Photo by Andrew Boyers/Reuters)

An alleged albino cub of Jaguarundi (Herpailurus yagouaroundi) plays at the Conservation Park in Medellin, Colombia, on December 23, 2021. According to environmentalists of the Conservation Park of Medellin, the little Jaguarundi will have to live in captivity as its albinism prevents it to hunt, camouflage, and protect itself from predators in the wild. (Photo by Fredy Builes/AFP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.