Okame Flowering Cherry tree blossoms are seen frozen on Valentine's Day in front of RX3 Compounding Pharmacy in Chester, Virginia, February 14, 2021. (Photo by Kristi K. Higgins/progress-index.com/USA Today Network via Reuters)

A team of ten acrobats form the shape of a racehorse crossing the winning post ridden by Stefanie Hofer to celebrate the upcoming Dubai Duty Free Shergar Cup at Ascot Racecourse on July 29, 2014 in Ascot, England. The Dubai Duty Free Shergar Cup is the only team-format raceday in the UK and takes place on 9th August. (Photo by Ian Gavan/Getty Images for Ascot Racecourse)

To draw the public's attention to a new line of bathing suits, a Tokyo department store used live models to show off the suits on June 5, 1950. The rain didn't bother the curious, and both the girls and the crowd seemed to like the idea of staring at each other through the glass. (Photo by AP Photo via The Atlantic)

A woman reacts as rescuers search for survivors through the rubble of collapsed buildings in Adana, on February 6, 2023 after a 7,8 magnitude earthquake struck the country's south-east. The combined death toll has risen to over 1,900 for Turkey and Syria after the region's strongest quake in nearly a century. Turkey's emergency services said at least 1,121 people died in the earthquake, with another 783 confirmed fatalities in Syria. (Photo by Can Erok/AFP Photo)

People carry their pets before the start of a pet blessing at Greenhills shopping mall in Manila October 3, 2015. Pets were blessed on Saturday in a celebration honouring the patron saint of animals Saint Francis of Assisi. (Photo by Romeo Ranoco/Reuters)

In this photo provided by Jean Revillard, Solar Impulse 2, a plane powered by the sun's rays and piloted by Andre Borschberg, approaches Kalaeloa Airport near Honolulu, Friday, July 3, 2015. His 120-hour voyage from Nagoya, Japan broke the record for the world's longest nonstop solo flight, his team said. (Photo by Jean Revillard/Global Newsroom via AP Photo)

Rescue workers try to help a driver out of his car, after the vehicle was stuck over an alley in Wenzhou, Zhejiang province, August 4, 2014. The car rolled off the edge of a road after the driver was late to brake, according to local media. (Photo by Reuters/Stringer)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)