(L-R) Alex Pereira of Brazil punches Israel Adesanya of Nigeria in the UFC middleweight championship bout during the UFC 281 event at Madison Square Garden on November 12, 2022 in New York City. (Photo by Jeff Bottari/Zuffa LLC)

Russia's Andrey Rublev reacts against Australia's Alex De Minaur during their men's singles match on day eight of the Australian Open tennis tournament in Melbourne on January 21, 2024. (Photo by Martin Keep/AFP Photo)

Alex Sun, left, Peter Simplicio and Matt Connelly jump through a hole in the ice into Lake Andrews on the Bates College campus, Friday, February 9, 2024, in Lewiston, Maine. The annual Bates College Puddle jump started 50 years ago as a Winter Carnival tradition. (Photo by Andree Kehn/AP Photo)

A City of Hollywood SWAT team member helps Alex Treacy from a search and rescue truck as she is evacuated from a flooded area on June 12, 2024, in Hollywood, Florida. As tropical moisture passes through the area, areas have become flooded due to the heavy rain. (Photo by Joe Raedle/Getty Images)

J.T. Miller #9 of the Vancouver Canucks scores a goal on Alex Nedeljkovic #39 of the Pittsburgh Penguins during the second period of their NHL game at Rogers Arena on October 26, 2024 in Vancouver, British Columbia, Canada. (Photo by Derek Cain/Getty Images)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.