While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Beryl Lipton, left, douses Matt Lee during the ice bucket challenge at Boston's Copley Square, Thursday, August 7, 2014 to raise funds and awareness for ALS. The idea is: pay up for charity or get doused. The fund-raising phenomenon is catching on fast, propelled by popular videos of the dunkers and the dunked – including famous athletes and entertainers – posted on social media sites. And the challenges are raising tens of thousands of dollars and immeasurable awareness for causes from ALS to breast cancer to a camp for kids who've lost a father to war. (Photo by Elise Amendola/AP Photo)

A priest sprinkles holy water at a cat at a drive-through pet blessing, ahead of World Animal Day, at a mall in Quezon City, Metro Manila, Philippines on October 2, 2022. (Photo by Lisa Marie David/Reuters)

A young Thai man jumps in the air and cheers as his rocket takes off at the Bun Bang Fai Rocket Festival on May 10, 2015 in Yasothon, Thailand. (Photo by Taylor Weidman/Getty Images)

The legs of camel and sheep for the “Living Nativity” scene, and Rockettes, of the “Radio City Christmas Special”, are juxtaposed as they pose for photos outside New York's Radio City Music Hall, Tuesday, October 28, 2014. The show is scheduled to open Friday, November 7, 2014 and continue through Wednesday, December 31, 2014. The “Living Nativity” has been part of the Christmas Spectacular since its inception in 1933. (Photo by Richard Drew/AP Photo)

A Sikh warrior, wearing a huge turban attends the annual fair of “Hola Mohalla” in Anandpur Sahib, in the northern Indian state of Punjab, Monday, March 17, 2014. Believers from various parts of northern India collect at the religious fair to celebrate the festival of Holi in a tradition set by the tenth Sikh guru Guru Gobind Singh in the seventeenth century. Nihangs, or Sikh warriors, display their martial skills and attire during the fair, believed to be maintained in the exact tradition as set by the Guru. (Photo by Altaf Qadri/AP Photo)

Canada's Mandy Marchak (R) is taken down by France's Pauline Biscarat during the final match of the Hong Kong Sevens rugby women's invitational cup in Hong Kong March 28, 2014. (Photo by Tyrone Siu/Reuters)

Tourists take a “selfie” as demonstrators burn a trash container during a May Day rally in Barcelona, Spain, on May 1, 2014. Tens of thousands of workers marked May Day in European cities with a mix of anger and gloom over austerity measures imposed by leaders trying to contain the eurozone's intractable debt crisis. (Photo by Manu Fernandez/Associated Press)