The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

Animal rights activists, including musician Kris Reichert, center, hold up signs with writing in Italian reading; “Leather: a lethal look” and “I wouldn't wear animal skin even if I were dead” as they stage a demonstration in front of Milan's Duomo gothic cathedral, Italy, Wednesday, September 20, 2017. Milan Fashion Week previews kick off Wednesday with Gucci, leading up to the awards on Sunday night. (Photo by Luca Bruno/AP Photo)

In this August 21, 2017 photo released by the U.S. Defense Department, Qatari special operations personnel conduct a military free-fall Friendship Jump over Qatar. The U.S. military has halted some exercises with its Gulf Arab allies over the ongoing diplomatic crisis targeting Qatar, trying to use its influence to end the monthslong dispute, authorities told The Associated Press on Friday, October 6, 2017. (Photo by Staff Sgt. Trevor T. McBride/ U.S. Air Force via AP Photo)

Former Vice President Joe Biden, 2020 Democratic presidential candidate, right, watches as his wife Jill Biden, center, blocks a protester from arriving on stage during an primary night rally in the Baldwin Hills neighborhood of Los Angeles, California, U.S., on Tuesday, March 3, 2020. The biggest day of the presidential primary calendar will define the nomination fight for Bernie Sanders and Biden and determine whether Michael Bloomberg and Elizabeth Warren have a rationale for carrying on their campaigns. (Photo by Patrick T. Fallon/Bloomberg via Getty Images)

July gestures next to her boyfriend Jason Schaller while they are suspended from hooks pierced through their skins by professional body artist Wei Yilaien at a bar in Shanghai, China September 16, 2018. “I like being unique and I don't like doing things that many people are aware of and would accept”, said Wei, 24, who staged the show of extreme body piercing in China's normally buttoned down financial capital. (Photo by Aly Song/Reuters)

American actress and singer Rachel Zegler sings “Don't Cry For Me Argentina” from the balcony of the London Palladium on June 17, 2025. The show sees Rachel come out onto the balcony to sing to the audience below, and by the third night of the show's limited run the streets have already had to be cordoned off with extra security brought in because the crowds are so big. (Photo by Raphael Pour-Hashemi/The Mega Agency)

Women comfort each other as they mourn over the death of a family member who was killed in a bomb blast, at a local hospital in Lahore, Pakistan, Sunday, March, 27, 2016. A bomb blast in a park in the eastern Pakistani city of Lahore has killed tens of people and wounded scores, a health official said. (Photo by K.M. Chuadary/AP Photo)

Somalis remove the body of a man killed in a blast in the capital Mogadishu, Somalia Saturday, October 14, 2017. A huge explosion from a truck bomb has killed at least 20 people in Somalia's capital, police said Saturday, as shaken residents called it the most powerful blast they'd heard in years. (Photo by Farah Abdi Warsameh/AP Photo)