Police officers detain an opposition protester during a May Day rally in Saint Petersburg, Russia on May 1, 2019. Labor Day or May Day is observed all over the world on the first day of the month of May to celebrate the economic and social achievements of workers and fight for laborers rights. (Photo by Igor Russak/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

A mass pillow fight in Trafalgar Square in central London on April 5, 2014 on International Pillow Fight Day. (Photo by Jane Scanlan)

Israeli mounted policemen move crowds of Palestinian protestors during a demonstration marking Land Day in the east of the city on March 30, 2012 outside the old city of Jerusalem, Israel. Land Day, which began in 1976, marks the day Israeli forces killed six Palestinians during a protest against Israeli occupation of what Palestinians consider to be their land. Palestinians around the world will commemorate Land Day with protests and demonstrations. (Photo by Lior MizrahiGetty Images)

People play Taiji on a square on August 08, 2011 in Luoyang, Henan Province of China. People all over China mark National Fitness Day on Monday in their own ways. (Photo by ChinaFotoPress/Getty Images)