A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

A creature bathes at the Robolights art installation by Kenny Irwin Jr. in Palm Springs, California December 15, 2014. The installation consists of hundreds of whimsical robot and other themed sculptures created from recycled materials including golf carts, kitchen appliances and microwaved smart phones, and is open to the public each holiday season on the sprawling Irwin family property. (Photo by David McNew/Reuters)

A boy sitting with his family looks up at a traditional Chinelo costumed dancer during a celebration 40 days after the birth of Jesus, in Xochimilco on the outskirts of Mexico City, February 2, 2015. The tradition of the Chinelo dates back to colonial times and the outfits and masks, which are supposed to resemble the faces of the Europeans and always sport an uptilted beard, became more elaborate between the 1800s and 1900s to make fun of the upper social classes. (Photo by Edgard Garrido/Reuters)

Hindu devotees, their cheeks pierced with metal rods, wait to participate in a religious procession during Thaipusam festival in Chennai, India, Tuesday, February 3, 2015. Thaipusam, celebrated in honor of Hindu god Lord Murugan, is an annual procession by Hindu devotees seeking blessings, fulfilling vows and offering thanks. (Photo by Arun Sankar K./AP Photo)

In this photo taken on Saturday, April, 4, 2015, a bear chews on a corncob at a shelter that attracts hundreds of visitors and volunteers from around the world every year, in Kutarevo, Croatia. Over a decade ago, Ivan Crnkovic-Pavenka, a retired Croatian social worker decided to help bears become “ambassadors of the wilderness” among people and set up a unique shelter for brown bears in the idyllic mountain village of Kutarevo in central Croatia, where eight bears currently live in two huge enclosures. (Photo by Amel Emric/AP Photo)

Sculptor Jiri Genzer of the Czech Republic carves an ice sculpture at the Disney Dreams Ice Festival in Antwerp November 27, 2014. Some 60 artists from all over the world participated in the festival, making sculptures out of around 500 tonnes of ice. The festival will open on November 29 until January 11, 2015. (Photo by Yves Herman/Reuters)

Prince Philippe and Princess Letizia of Spain meet with Israeli president Shimon Peres at the presidential residence on April 11, 2011 in Jerusalem, Israel. The Spanish Royal couple is on their first official visit to Israel together. The Prince's parents, the King and Queen of Spain last visited in 1993.